This essay was commissioned for the exhibition Datascape, at the Cube Gallery, QUT in April 2013. I should mention that since writing it I've discovered that Jer Thorp was way ahead of me on to the new oil thing.
“Data is the new oil” - Ann Hummer, Hummer-Winblad Venture Partners (source)
In the swirling chaos of twenty-first century capitalism, everybody wants to know what’s next. “Data is the new oil” is a pithy little announcement. It reminds us how we got here, powered by the long energetic boom of fossil fuels, now entering its closing stages. it announces a successor, a new wealth (and just in time). But in drawing the analogy, it also constructs data in a certain way; as a sort of amorphous but precious stuff, a resource for exploitation, and a sort of promising abundance. Similarly The Economist trumpeted the “Data Deluge” on their February 2010 cover: a businessman catches falling data in an upside-down umbrella, funnelling it to water a growing flower whose leaves are hundred dollar bills.
We need not (and should not) accept this analogy; but it demonstrates how data is figured, or constructed, in our culture. Our everyday life and culture is traced, tangled and enabled by digital flows. We produce and consume data as never before. But what exactly is this data? What can it do, and what can we do with it? Who owns or controls it? How can we understand, appreciate, or even sense it? The construction of data as a cultural actor is vital because data itself is so abstract, so hard to pin down. We ought not leave it to the captains of industry, and their upside-down umbrellas. In Datascape we see artists working with data, applying and diverting it for their own ends, as well as offering their own figurations of its potentials and limits. In a culture increasingly built on data, these works provide moments of cultural introspection, reflections on this abstract stuff that is our new social medium.
Google, Facebook, Twitter and the rest make us - their users - into data. This makes us anxious about privacy and surveillance, but perhaps a more interesting question is what it’s like to be data. If we are all data subjects now, then what is data subjectivity? Jordan Lane’s Digital Native Archive imagines a new bureaucratic archive for the data subject, and immediately comes to the question of mortality. If we are data, and data can be faithfully preserved, are we now immortal? Or are we, instead, dead forever, entombed in a rationalised hierarchy of metadata, request protocols and archival record formats? Christopher Baker’s My Map (below) shows us what it might be to take charge of a personal archive, with a tool that reveals the patterns and relationships in email correspondence. This self-portrait suggests that one of the challenges of data subjectivity is simply knowing oneself: the scale of our personal data exceeds our grasp.
In two of the most prominent data art works from the mid 2000s, we mine these personal
archives en masse. Golan Levin’s The Dumpster and Sep Kamvar and Jonathan Harris’ We Feel Fine scour the internet for “feelings” that are compiled into
datasets, and in turn staged as dynamic visualisations. In turning our digital
selves into swarming dots and bouncing balls, the artists animate us as members
of a teeming throng. Data here is in part a new form of social realism, a way
to represent the complex texture of life in the crowd; but these works also ask
us to reflect on the limits of data-subjectivity. Can the intensity of our
inner lives really be represented in cool, abstract data? Are we all so much
alike? Aaron Koblin’s Sheep Market answers both yes and no; for we can see here both the comical diversity of the crowd (and its sheep avatars), and
the uniformity that digital systems encourage.
The pathos of this contrast, between the coolness of the digital and the warm, messy intensity of humankind, emerges again in Luke du Bois’ Hard Data, where the tolls of war unfold as stark lists and map references. Du Bois’ soundtrack, generated from the same source data, acts as an emotional mediator, trying to return some of the tragic importance that the data fails to convey. Du Bois’ work pivots between the data-subject and what we might call the data-world. For if the world, too, is now data, then what might that feel like? How do we approach such a world?
In many works here the weather - a complex (and increasingly uncooperative) material flux - is a sort of proxy for the data-world: a field that is both easy to measure, and difficult to grasp. In Miebach’s Weather Scores, Viegas and Wattenberg’s Wind Map (above), and my own Measuring Cup, weather data is a source of aesthetic richness, as well as a pointer to the world beyond, the world that data traces. The weather - so much part of our everyday sensations - is abstracted here into numbers and symbols, only to be remade in new sensual forms. What if we could see the wind across an entire continent? Or hold a hundred years of temperature? Or hear the tides as music?
Here we get a glimpse of an alternative figuration of data itself. Rather than some kind of precious (but immaterial) stuff, or fuel for market speculation, data here is a relationship, a link between one part of the world with another, and a trace that can be endlessly reshaped. Of course, that trace is imperfect; a mediated pointer, not a pure reproduction. So Viegas and Wattenberg issue a disclaimer for their Wind Map: this is just an “art project”, they say; we "can't make any guarantees about the correctness of the data or our software.” Yet that connection remains; and art here plays the role that it always has. It transforms our understanding of the world, by representing it anew.
“Data is the new oil” - Ann Hummer, Hummer-Winblad Venture Partners (source)
In the swirling chaos of twenty-first century capitalism, everybody wants to know what’s next. “Data is the new oil” is a pithy little announcement. It reminds us how we got here, powered by the long energetic boom of fossil fuels, now entering its closing stages. it announces a successor, a new wealth (and just in time). But in drawing the analogy, it also constructs data in a certain way; as a sort of amorphous but precious stuff, a resource for exploitation, and a sort of promising abundance. Similarly The Economist trumpeted the “Data Deluge” on their February 2010 cover: a businessman catches falling data in an upside-down umbrella, funnelling it to water a growing flower whose leaves are hundred dollar bills.
We need not (and should not) accept this analogy; but it demonstrates how data is figured, or constructed, in our culture. Our everyday life and culture is traced, tangled and enabled by digital flows. We produce and consume data as never before. But what exactly is this data? What can it do, and what can we do with it? Who owns or controls it? How can we understand, appreciate, or even sense it? The construction of data as a cultural actor is vital because data itself is so abstract, so hard to pin down. We ought not leave it to the captains of industry, and their upside-down umbrellas. In Datascape we see artists working with data, applying and diverting it for their own ends, as well as offering their own figurations of its potentials and limits. In a culture increasingly built on data, these works provide moments of cultural introspection, reflections on this abstract stuff that is our new social medium.
Google, Facebook, Twitter and the rest make us - their users - into data. This makes us anxious about privacy and surveillance, but perhaps a more interesting question is what it’s like to be data. If we are all data subjects now, then what is data subjectivity? Jordan Lane’s Digital Native Archive imagines a new bureaucratic archive for the data subject, and immediately comes to the question of mortality. If we are data, and data can be faithfully preserved, are we now immortal? Or are we, instead, dead forever, entombed in a rationalised hierarchy of metadata, request protocols and archival record formats? Christopher Baker’s My Map (below) shows us what it might be to take charge of a personal archive, with a tool that reveals the patterns and relationships in email correspondence. This self-portrait suggests that one of the challenges of data subjectivity is simply knowing oneself: the scale of our personal data exceeds our grasp.
The pathos of this contrast, between the coolness of the digital and the warm, messy intensity of humankind, emerges again in Luke du Bois’ Hard Data, where the tolls of war unfold as stark lists and map references. Du Bois’ soundtrack, generated from the same source data, acts as an emotional mediator, trying to return some of the tragic importance that the data fails to convey. Du Bois’ work pivots between the data-subject and what we might call the data-world. For if the world, too, is now data, then what might that feel like? How do we approach such a world?
In many works here the weather - a complex (and increasingly uncooperative) material flux - is a sort of proxy for the data-world: a field that is both easy to measure, and difficult to grasp. In Miebach’s Weather Scores, Viegas and Wattenberg’s Wind Map (above), and my own Measuring Cup, weather data is a source of aesthetic richness, as well as a pointer to the world beyond, the world that data traces. The weather - so much part of our everyday sensations - is abstracted here into numbers and symbols, only to be remade in new sensual forms. What if we could see the wind across an entire continent? Or hold a hundred years of temperature? Or hear the tides as music?
Here we get a glimpse of an alternative figuration of data itself. Rather than some kind of precious (but immaterial) stuff, or fuel for market speculation, data here is a relationship, a link between one part of the world with another, and a trace that can be endlessly reshaped. Of course, that trace is imperfect; a mediated pointer, not a pure reproduction. So Viegas and Wattenberg issue a disclaimer for their Wind Map: this is just an “art project”, they say; we "can't make any guarantees about the correctness of the data or our software.” Yet that connection remains; and art here plays the role that it always has. It transforms our understanding of the world, by representing it anew.
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